Context

Advertisement for Marc Jacobs perfume, oh Lola! (2011). German photographer Juergen Teller took this photo. Actress Dakota Fanning is wearing a light pink polka dot dress with an oversized perfume bottle placed between her legs, close to her crotch; Her gaze is straightforward, and her blond hair loosely outlines her face.

Prohibition:

This image is widely circulated in the visual marketing of magazines and department stores. However, the British Advertising Standards Agency received four complaints from magazine readers and banned the ad on November 9, 2011. They think the length of the model's skirt and the position of the perfume bottle are sexually provocative. With the model's age and appearance, the public believes that this advertisement sexualizes children (Laing,2020).

Lola and Lolita

The underage model and her appearance, the public believes that this advertisement sexualizes children. In addition, the similar names of perfumes "Lola" and "Lolita" made the public associate with Lolita in Nabokov Vladimir's novel, which intensified the public's idea that Lolita is a book promoting pedophilia.